Meta and Google campaigns: budgets, targeting, creative and what a lead should actually cost you.
The difference is not which platform is better, it is whether people are already searching for what you sell. A decision guide by business type, with budget splits and what to run first.
Read itWhat Ethiopian businesses actually pay for Facebook and Instagram ads, what drives the price up or down, the minimum budget worth starting with, and the five levers that lower your cost per lead.
Read itMost SME owners have no benchmark, so any number their agency reports sounds fine. Here is what we see across live accounts, and what to do when yours is higher.
Read itWhat is working right now for Ethiopian SMEs in ads, content and social. Short, specific, no fluff. Unsubscribe any time.